Say hello to naturally friendly activated charcoal fluoride free whitening toothpaste. This black paste is thoughtfully formulated with high quality ingredients like fresh mint, coconut oil, xylitol and activated charcoal (made from sustainable bamboo) that whiten naturally and gently without peroxide. It provides noticeably whiter teeth and the activated charcoal works helps to polish, clean, whiten, remove surface stains and freshen breath. Plus, it’s gentle and safe for everyday use. But buckle-up, there's more goodness: this vegan toothpaste is peroxide free, dye free, SLS free, paraben free, triclosan free, preservative free and gluten free. hello toothpastes also contain no artificial sweeteners and no artificial flavors. As if that weren’t enough magic for one tube, hello is vegan, cruelty free, never tested on animals (Leaping Bunny Certified and PETA recognized), and made in the USA. choosefriendly UPC: 819156021735 Weight: 0.88 lbs