Hello antiplaque + whitening fluoride free toothpaste in natural peppermint with tea tree + coconut oil. whew, that’s a mouthful…of goodness. this paste helps to brush away plaque, shows visible tartar who’s boss, and naturally whitens with friendly minerals. it’s thoughtfully formulated with epically refreshing farm grown peppermint, tea tree oil to tame bad breath, and moisturizing coconut oil. yeah, we’re talkin’ mind-blowing freshness here, people. hello® antiplaque + whitening toothpaste is also vegan, with globally sourced ingredients, and free from dyes, artificial sweeteners, artificial flavors, SLS/sulfates, parabens, microbeads, triclosan, and gluten. plus, hello® never tests on animals. cruelty free is the way to be. Suggested Use: Use: Helps to brush away plaque and control tartar. Brush teeth thoroughly, preferably after each meal or at least twice per day, or as directed by dentist or physician. Smile often. Repeat. Twist off cap to remove foil seal. Do not use if safety seal is missing or broken. UPC: 819156020240 Weight: 0.69 lbs