Hello Oral Care Activated Charcoal Teeth Whitening Toothpaste is a naturally formulated fluoride-free whitening toothpaste. This black paste contains high-quality ingredients like fresh mint, coconut oil, xylitol, and activated charcoal made from sustainable bamboo. The activated charcoal works to polish, clean, and remove surface stains while freshening breath. This toothpaste is free from: Peroxide Artificial sweeteners Artificial flavors Synthetic dyes Microbeads Parabens SLS/sulfates Gluten Hello Oral Care products are vegan and not tested on animals. Made in the USA. Ingredients Sorbitol, Hydrated Silica, Vegetable Glycerin, Xylitol, Purified Water, Charcoal Powder, Coconut Oil, Natural Flavor, Xanthan Gum, Titanium Dioxide, Cocamidopropyl Betaine, Sodium Cocoyl Glutamate, Coconut Flour, Potassium Sorbate Suggested Use Apply to toothbrush and brush teeth thoroughly. The black paste may be messy, so spit carefully. For best results, use twice daily or as directed by a dentist.