Experience vibrant, long-lasting hair colour with this gentle permanent formula designed to enhance your natural beauty. This ammonia-free hair dye provides rich copper blonde tones while maintaining hair health and integrity. Formulated without ammonia, alcohol, or added fragrances, it offers a mild colouring experience suitable for sensitive scalps and those seeking a more natural approach to hair colouring. Its vegan composition ensures no animal-derived ingredients are used, aligning with ethical and cruelty-free beauty standards. Key Benefits: Gentle on Hair and Scalp: Free from harsh chemicals, it minimises irritation and dryness. Vibrant, Long-Lasting Colour: Delivers rich copper blonde shades that resist fading. Vegan and Cruelty-Free: Made without animal products or testing, suitable for conscious consumers. Ammonia and Alcohol Free: Ensures a more pleasant application with reduced odour and less damage. Suitable for Sensitive Skin: Fragrance-free formula reduces the risk of allergic reactions. Ideal Use Cases: Enhancing natural hair colour with warm copper blonde tones. Covering grey hair with a gentle, effective solution. Refreshing dull or faded hair colour while preserving hair health. For users seeking a permanent hair colour option free from strong chemicals. Each 170ml tube provides sufficient product for a full head application, ensuring easy and efficient use at home or in professional settings. Achieve a radiant, healthy-looking hair colour with this gentle and ethical choice.