How Brands Grow: What Marketers Dont Know

CN¥319.00
+ CN¥61.49 送货
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How Brands Grow: What Marketers Dont Know

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How Brands Grow: What Marketers Dont Know

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由……售出:

CN¥319.00

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有货
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描述

How Brands Grow: What Marketers Dont Know

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow how advertising really works what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
  • 品牌: Oxford University Press Australia
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Byron Sharp (Professor Professor Ehrenberg-Bass Institute for Marketing Science)
  • 出版日期: 2021-02-02
  • 页数: 246
  • 出版社／标签: Oxford University Press Australia
  • 格式: Hardback
  • Fruugo ID: 343420240-752516129
  • ISBN: 9780195573565

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