I love Tifo Ian Wright Tifo are great Alan ShearerTifo have changed the game when it comes to football analysis Elis JamesRULE 1 DONT WATCH THE BALLYes football is about stars goals and glory. But its also about the intense calculations and movements being made by the twentyone other players on the pitch. Its about the ticking clock and the bellowing fans and their impact on player psychology. Its about the coach the club owner and the director of football who are watching scouting and scheming from the sidelines. Its about money and data about geopolitics and architecture and even about climate change.Football is the most popular sport in the world and Tifo Football is one of the worlds most popular football channels. In this short illustrated guide its creators share fiftytwo simple rules for understanding and enjoying the beautiful gameboth on and off the pitch.Covering the key concepts tactics and philosophies that are shaping the sport today How to Watch Football reveals surprising new perspectives on familiar elements of gameplay while highlighting lesserknown aspects of the industry and its history.Whether youre a casual fan or a football obsessive the fiftytwo golden rules in this pocketsize guide will deepen your delight in the worlds favourite sport.