Human Brand by Susan T. Princeton University Fiske Hardback Book

CN¥189.00
+ CN¥136.49 送货

Human Brand by Susan T. Princeton University Fiske Hardback Book

  • 品牌: Unbranded
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Human Brand by Susan T. Princeton University Fiske Hardback Book

  • 品牌: Unbranded
价格： CN¥189.00
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CN¥189.00
+ CN¥136.49 送货

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描述

Human Brand by Susan T. Princeton University Fiske Hardback Book

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
  • 品牌: Unbranded
  • 类别: 参考
  • 语言: English
  • 作者: Susan T. Princeton U
  • 页数: 208
  • 出版社／标签: John Wiley & Sons In
  • 格式: Hardback
  • Fruugo ID: 8131807-17439655
  • ISBN: 9781118611319

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