Improving Customer Satisfaction Loyalty and Profit: An Integrated Measurement and Management System

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Improving Customer Satisfaction Loyalty and Profit: An Integrated Measurement and Management System

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Improving Customer Satisfaction Loyalty and Profit: An Integrated Measurement and Management System

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描述

Improving Customer Satisfaction Loyalty and Profit: An Integrated Measurement and Management System

In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers.
  • 品牌: John Wiley & Sons Inc
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Matthew D. Johnson (University of Michigan Business School)
  • 出版日期: 2022-02-18
  • 页数: 240
  • 出版社／标签: John Wiley & Sons Inc
  • 格式: Hardback
  • Fruugo ID: 346768797-758042677
  • ISBN: 9780787953102

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