Inclusive Place Branding: Critical Perspectives on Theory and Practice

CN¥479.00
+ CN¥30.99 送货

Inclusive Place Branding: Critical Perspectives on Theory and Practice

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Inclusive Place Branding: Critical Perspectives on Theory and Practice

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Inclusive Place Branding: Critical Perspectives on Theory and Practice

Place branding is often a response to inter-place competition developed in a vacuum ignoring the needs of local communities and applying quick-fix solutions regardless of geographical and socio-political contexts. The need for more responsible and socially sensitive approaches catering for a wide range of stakeholders can no longer be ignored
  • Fruugo ID: 344379754-754018938
  • ISBN: 9780367877316

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