The Influencer Industry The Quest For Authenticity On Social Media - Emily Hund

A Critical History Of The Social Media Influencers Rise To Global Prominencebefore There Were Likes, Hashtags, Or Tiktok Trends, There Were Bloggers Who Seemed To Have The Passion And Authenticity That Traditional Media Lacked. The Influencer Industry Tells The Story Of How Early Digital Creators Scrambling For Work Amid The Great Recession Gave Rise To The Multibillion-dollar Industry That Has Fundamentally Reshaped Culture, The Flow Of Information, And How We Relate To Ourselves And Each Other. Drawing On Dozens Of In-depth Interviews With Leading Social Media Influencers, Brand Executives, Marketers, Talent Managers, Trend Forecasters, And Others, Emily Hund Shows How Early Industry Participants Focused On Creating And Monetizing Digital Personal Brands As A Means Of Exerting Control Over Their Professional Destinies In A Time Of Acute Economic Uncertainty.