Innovation In Marketing
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Innovation In Marketing
Innovation In Marketing Is A Unique Collection Of Empirical Material Describing Both Systems Innovation And The Launch Of Products. This Ranges From The Development Of High Tech Items Such As The Organiser From Psion, To The Transfer Of A Major Brand Such As Virgin Direct To A Market. Based On This The Authors Have Developed A Clear Analytical Model For Managing Innovation With A Marketing Perspective.doyle And Bridgewater Illustrate The Key Themes Using Case Materials And The Entirely Work It Contains On The Linkage Between Innovation And Shareholder Value.
- 品牌: Taylor & Francis Ltd
- 类别: 商业、 金融与法律
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语言: English
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作者: Peter Doyle
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出版日期: 1998-11-10
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页数: 242
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出版社／标签: Taylor & Francis Ltd
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格式: Paperback
- Fruugo ID: 547233222-1105148791
- ISBN: 9780750641210
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