Integrated Marketing Communications In Risk And Crisis Contexts by Timothy L. Sellnow Paperback Book

CN¥774.00
+ CN¥96.49 送货

Integrated Marketing Communications In Risk And Crisis Contexts by Timothy L. Sellnow Paperback Book

  • 品牌: Unbranded
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Integrated Marketing Communications In Risk And Crisis Contexts by Timothy L. Sellnow Paperback Book

  • 品牌: Unbranded
价格： CN¥774.00
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CN¥774.00
+ CN¥96.49 送货

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描述

Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC the culture centered approach to communicating with multiple publics and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches along with an ethical framework for communication.
  • 品牌: Unbranded
  • 类别: 杂志
  • 语言: English
  • 作者: Timothy L. Sellnow
  • 出版日期: 2021-03-09
  • 出版社／标签: Bloomsbury Publishin
  • 格式: Hardback
  • Fruugo ID: 55923422-113379638
  • ISBN: 9781793618771

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