Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual audio and interactive media Kelly McErlean offers a practical reference guide and toolkit to best practices techniques key historical and theoretical concepts and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens exploring traditional narrative virtual reality and augmented reality audience interpretation sound design montage the business of transmedia storytelling and much more.