Intercultural Marketing: Theory and Practice

CN¥1,749.00
+ CN¥64.99 送货

Intercultural Marketing: Theory and Practice

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Intercultural Marketing: Theory and Practice

价格： CN¥1,749.00
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CN¥1,749.00
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描述

Intercultural Marketing: Theory and Practice

With companies actively marketing products and services beyond their borders marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors this textbook brings together academic research and contemporary case studies from the marketing practice.
  • Fruugo ID: 434323238-911530416
  • ISBN: 9780367457914

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  • STANDARD: CN¥64.99 - 之间的交付 周三 14 一月 2026–周二 03 二月 2026

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