Internal Marketing: Theories Perspectives and Stakeholders

CN¥1,549.00
+ CN¥49.49 送货

Internal Marketing: Theories Perspectives and Stakeholders

Internal Marketing: Theories Perspectives and Stakeholders

价格: CN¥1,549.00
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CN¥1,549.00
+ CN¥49.49 送货

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描述

Internal Marketing: Theories Perspectives and Stakeholders

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject.
  • 品牌: Taylor & Francis Ltd
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: David M. Brown (Newcastle Business School UK)
  • 出版日期: 2022-01-24
  • 页数: 138
  • 出版社/标签: Taylor & Francis Ltd
  • 格式: Hardback
  • Fruugo ID: 344375209-754014372
  • ISBN: 9780367532925

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