International Business Strategy Theory And Practice
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International Business Strategy Theory And Practice
With Stagnated Demand In Many Home Economies, The Need To Internationalize And Exploitnbsp;foreign Market Opportunities Has Never Been More Paramount For Businesses To Succeed At A Global Level. However, This Process Raises A Number Of Questions, Such As: Can Firms Use Their Knowledge Of One Market In The Next? Can Firms Pursue Internationalization On Several Fronts At The Same Time?
- 品牌: Taylor & Francis Ltd
- 类别: 商业、 金融与法律
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语言: English
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作者: Taylor & Francis Ltd
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出版日期: 2015-02-17
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页数: 680
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出版社／标签: Taylor & Francis Ltd
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格式: Paperback
- Fruugo ID: 547210886-1105113450
- ISBN: 9780415624701
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