International Luxury Brand Strategy - Pierre Xiao Lu
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International Luxury Brand Strategy - Pierre Xiao Lu
This Book Looks At Luxury Brand Management And Strategy From Theory To Practice And Presents Theoretical Models And Solutions For How To Create And Develop A Worldwide Luxury Brand In The Twenty-first Century. The Book Gives An Overview Of How A Luxury Brand Is Created Through The Understanding And Application Of Economic Rules And Through Firms Adopting Management Models Across Multiple Business Dimensions. It Also Explains The Application Of Theories And Models And Illustrates Specific Issues Through Case Studies Drawn From International Markets Such As China And France.
- 品牌: Unbranded
- 类别: 商业、 金融与法律
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语言: English
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作者: Pierre Xiao Lu
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出版日期: 2021-11-22
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页数: 262
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出版社／标签: Taylor & Francis Ltd
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格式: Paperback
- Fruugo ID: 469680120-983633716
- ISBN: 9781138614840
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