International Marketing and Purchasing: From Marketing mix to Relationships and Networks

CN¥1,099.00
+ CN¥74.99 送货

International Marketing and Purchasing: From Marketing mix to Relationships and Networks

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International Marketing and Purchasing: From Marketing mix to Relationships and Networks

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描述

International Marketing and Purchasing: From Marketing mix to Relationships and Networks

Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.
  • Fruugo ID: 434378772-911586236
  • ISBN: 9780762303182

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  • STANDARD: CN¥74.99 - 之间的交付 周五 09 一月 2026–周四 29 一月 2026

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