International Retailing Plans and Strategies in Asia

CN¥624.00
+ CN¥49.99 送货
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International Retailing Plans and Strategies in Asia

由……售出:

International Retailing Plans and Strategies in Asia

CN¥624.00

仅剩 1 件库存
+ CN¥49.99 送货

14天退货政策

由……售出:

CN¥624.00

仅剩 1 件库存
+ CN¥49.99 送货

14天退货政策

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描述

International Retailing Plans and Strategies in Asia

Examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students retail researchers business managers and policymakers.
  • Fruugo ID: 434385195-911592692
  • ISBN: 9780789028891

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  • STANDARD: CN¥49.99 - 之间的交付 周三 25 二月 2026–周二 17 三月 2026

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