International Retailing Plans and Strategies in Asia

CN¥599.00
+ CN¥52.99 送货

International Retailing Plans and Strategies in Asia

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International Retailing Plans and Strategies in Asia

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描述

International Retailing Plans and Strategies in Asia

Examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students retail researchers business managers and policymakers.
  • Fruugo ID: 434385195-911592692
  • ISBN: 9780789028891

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