Introduction to Advertising: Understanding and Managing the Advertising Process

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Introduction to Advertising: Understanding and Managing the Advertising Process

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Introduction to Advertising: Understanding and Managing the Advertising Process

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描述

Introduction to Advertising: Understanding and Managing the Advertising Process

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand created by advertising agencies and distributed across different media to target the right consumers.
  • 品牌: Taylor & Francis Ltd
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Emmanuel Mogaji (University of Greenwich UK)
  • 出版日期: 2022-01-23
  • 页数: 308
  • 出版社／标签: Taylor & Francis Ltd
  • 格式: Hardback
  • Fruugo ID: 434322620-911529796
  • ISBN: 9780367442781

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