In this leadership book renowned industry analyst Josh Bersin introduces a new way to think about organizational design employee engagement and employee development. Distilled from decades of research and management theory into seven practical yet profound management principles Bersin outlines how business leaders can create enduring companies that thrive with improved customer satisfaction employee retention and business agility.ampamp160Irresistible businesses grow faster theyre more profitable and they innovate and lead their markets. Most importantly their employees customers and stakeholders are drawn to them like magnets.ampamp160Leaders have an outsized impact on culture engagement and productivity.