Achieve full, bouncy hair that lasts all day with JOICO JoiFull Volumizing Shampoo. Specially designed for fine, limp, or flat hair, this lightweight cleanser removes excess oil and buildup while creating the perfect foundation for airy volume and lift.Formulated with rice protein, bamboo extract, and lotus flower, JoiFull strengthens each strand, adds shine, and delivers long-lasting body without weighing hair down. Safe for color-treated hair and free from harsh sulfates, this shampoo helps boost thickness while maintaining softness and manageability.🌟 Key Benefits:Gently cleanses and removes residueBuilds instant volume and natural-looking liftAdds bounce, body, and shineStrengthens fine hair without stiffnessColor-safe and sulfate-free🌿 Key Ingredients:Rice Protein – Strengthens and thickens strandsBamboo Extract – Boosts structure and resilienceLotus Flower – Enhances shine and softnessSmartRelease™ Technology – Time-released delivery of protective ingredients🧼 How to Use:Apply to wet hair. Lather and rinse thoroughly. For best results, follow with JOICO JoiFull Volumizing Conditioner.