Join The Brand - Cohen Norty - Market research - Ideapress Publishing - IPS - Hardback

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Join The Brand - Cohen Norty - Market research - Ideapress Publishing - IPS - Hardback

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Join The Brand - Cohen Norty - Market research - Ideapress Publishing - IPS - Hardback

  • 品牌: Unbranded

CN¥159.00

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+ CN¥86.49 送货

14天退货政策

由……售出:

CN¥159.00

仅剩 1 件库存
+ CN¥86.49 送货

14天退货政策

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描述

Join The Brand - Cohen Norty - Market research - Ideapress Publishing - IPS - Hardback

After answering the question, How and why do consumers adopt brands, author Norty Cohen takes it the next step with a new question: How Does Your Brand Become A Sticker On A Laptop? Using the latest research, Cohen digs deep into the psyche of brand fans to understand how they amplify brands and build long term equity. Consumers participate in brands that make them look good, feel good and keep them entertained.
  • 品牌: Unbranded
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Cohen Norty
  • 页数: 220
  • 出版社／标签: Ideapress Publishing - IPS
  • 格式: Hardback
  • Fruugo ID: 446550710-937780336
  • ISBN: 9781940858685

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