Journalism And Pr by Jim Macnamara Paperback Book

CN¥1,349.00
+ CN¥96.49 送货

Journalism And Pr by Jim Macnamara Paperback Book

  • 品牌: Unbranded
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Journalism And Pr by Jim Macnamara Paperback Book

  • 品牌: Unbranded
价格： CN¥1,349.00
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CN¥1,349.00
+ CN¥96.49 送货

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描述

This book reviews 100 years of research into the interrelationship between journalism and PR and based on indepth interviews with senior editors journalists and PR practitioners in several countries presents new insights into the methods and extent of PR influence its implications and the need for transparency and change making it a mustread for researchers and students in the field.
  • 品牌: Unbranded
  • 类别: 杂志
  • 语言: English
  • 作者: Jim Macnamara
  • 出版日期: 2014-08-22
  • 出版社／标签: Peter Lang Publishin
  • 格式: Hardback
  • Fruugo ID: 225580476-481462078
  • ISBN: 9781433124273

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