Natural Looking Full Gray Coverage Targets Only the Gray for a Natural Look Works in 5 Easy Minutes Lasts Up to 6 Weeks Fast and easy Shampoo-In formula for a natural gray-free look;Just For Men Original Formula hair color covers your grays completely, permanenty and effectively. It targets only the gray hair and preserves subtle variations of your natural hair color. This easy to apply non-drip hair color only takes five minutes to color every single gray hair, and lasts until the gray grows back.A Closer Look: Just For Men Original Formula hair color contains protein, Vitamin E, aloe and chamomile that nourishes your hair while you color. It leaves your hair looking healthier and thicker after every application. Its ammonia free formula causes no damage to your hair. It conditions your hair and leaves it smoother and easier to manage.Can't decide between two shades? Try the lighter one first. You can always go darker later. UPC: 011509049353 Weight: 0.88 lbs RKU: TAR82544724