Kellogg on Strategy: Concepts Tools and Frameworks for Practitioners

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Kellogg on Strategy: Concepts Tools and Frameworks for Practitioners

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Kellogg on Strategy: Concepts Tools and Frameworks for Practitioners

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Kellogg on Strategy: Concepts Tools and Frameworks for Practitioners

Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures.
  • Fruugo ID: 346032176-756998907
  • ISBN: 9780471478553

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