KeraCare 1st Lather Shampoo deep cleans hair and is designed for use prior to a conditioning shampoo.• Produces a rich lather to cleanse hair without stripping the hair of natural oils.• Beautifully prepares hair for a second sudsing with a conditioning shampoo.• Contains no sodium stearate (soap), like most creme shampoos.• Concentrated formula.Benefits• Cleans hair of oil, dirt, and styling product build-ups.• Helps hair absorb conditioners during a second shampoo with KeraCare Hydrating Detangling Shampoo.• Does not promote dryness and leaves no dulling film.• Economical to use.Directions Rub an ample amount of 1st Lather between palms and distribute throughout wet hair. Work up a rich lather. Rinse and shampoo a second time with KeraCare Hydrating Detangling Shampoo. Rinse thoroughly and proceed to deep condition hair.