KeraCare 1st Lather Shampoo deep cleans hair and is designed for use prior to a conditioning shampoo.• Produces a rich lather to cleanse hair without stripping the hair of natural oils.• Beautifully prepares hair for a second with a conditioning shampoo.• Contains no sodium stearate (soap), like most creme shampoos.• Concentrated formula.Benefits:• Cleans hair of oil, dirt, and styling product build-ups.• Helps hair absorb conditioners during a second shampoo with KeraCare Hydrating Detangling Shampoo.• Does not promote dryness and leaves no dulling film.• Economical to use.Directions: Rub an ample amount of 1st Lather between palms and distribute throughout wet hair. Work up a rich lather. Rinse and shampoo a second time with KeraCare Hydrating Detangling Shampoo. Rinse thoroughly and proceed to deep condition hair.