Keracolor Color + Clenditioner Purple for Brunettes 12oz, color while you cleanse. Benefits 3-in-1: Color, Cleanse & ConditionBuildable hues intensify with each washInstantly achieve bold hues, refresh salon color, or tone"Kind color" promotes the health of hair as well as beautyLather-free formula protects color-treated hair's vibrancyColor results lasts between 10 to 15 shampoos Key Ingredients Keratin promotes strength, shine & softnessCoconut Oil provides lush hydration for shine and softnessShea Butter helps seal in moisture for more radiant colorRosehip Seed's antioxidants nourish hair and scalpJojoba Oil helps strengthen hair with B-complex vitamins Suggested Use: Saturate hair with water, and apply a generous amount of Color + Clenditioner. If applying to entire head of hair, comb from roots to ends to evenly distribute product. If applying to specific areas work through with fingers. Leave on for 3-20 minutes and rinse thoroughly. For maximum intensity, multiple applications may be needed to achieve desired tone. Color + Clenditioner can be applied to dry hair for a bolder color. The longer Color + Clenditioner sits on the hair the more color it will deposit. The lighter and more 'white blonde' the hair is the more true to tone the results from Color + Clenditioner will be. To maintain Color + Clenditioner results, alternate with Clenditioner. Color will start to lighten with each wash when a traditional shampoo is used. Pro Tips: Make sure enough product is being used. Hair should be saturated and product should be combed roots to ends. Yellow/ brassy blonde tones may play in effect with end result depending on Color + chosen. Silver, Silver Blue, Light Pink and Platinum are geared towards the light blondes. The Silver may turn a greenish hue IF the hair has any yellow tones, Platinum will brighten blonde hair, Silver Blue will counter any brassy/orange tones.Caution: This product contains ingredients that may cause skin irritation on certain individuals. A preliminary test should first be made according to accompanying directions. Wash hands thoroughly after use. This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness. Rinse immediately with water if eye contact occurs. Keep out of reach of children. Expiration Date: We have fresh stock each week with exceptional expiration dates prior to APRIL 2024. Products will expire no later than six months to 1 year after receipt. Product Packaging: Please note that some manufacturer may often change their packaging. This product may arrive different from what is pictured. We will always ship the most up-to-date packaging to our customers. Please contact us if you have any questions about this product or would like to request an older version of this product. Healthcare Disclaimer: Content on this site is for reference purposes only. OTC Shoppe Express does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions.