What it is: An ultra-violet, anti-brass shampoo that neutralizes lightened, cool blonde, bleached, or grey hair. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: Brassiness Formulation: Lightweight Liquid Highlighted Ingredients: - Hyaluronic Acid: Fills and strengthens fiber damage from within and resurfaces cuticle for uniform porosity. - Edelweiss Flower: Anti-oxidative power against daily damage and softens and calms sensitized fiber. - Ultra-violet Neutralizers: Durably neutralize brassy and yellow tones and tailor results through product pairing. What Else You Need to Know: The best in professional blonde color care, this unique Purple Shampoo instantly neutralizes brassy and yellow undertones to maintain cool blonde shades while powering against daily hair damage. It is formulated with hyaluronic acid to fill and strengthen fiber damage, leaving hair soft and shiny.