What it is: A strengthening shampoo for normal to oily hair types that reduces hair fall due to breakage from brushing. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Oiliness - Damage, Split Ends, and Breakage Key Benefits: - Removes excess oil from hair and scalp - Fortifies weakened hair - Prevents risk of hair fall due to breakage from brushing Formulation: Liquid What Else You Need to Know: This ultra-delicate gel shampoo for normal to oily hair is the perfect solution. It gently clarifies, removes intense oil buildup, and supports hair to reduce hair fall due to breakage from brushing. "When choosing where to apply the serum, think of the areas of your scalp where the hair needs the most strength. Where do you notice less density? What areas are you experiencing hair fall in? Start by applying in those targeted areas with the pipette then massage in everywhere. Think of the serum like topical vitamins for your hair "—Kirsten Snively, Mint Hair Lounge, Tampa, FL Research Results: In a controlled study: - 97% Less hair fall due to breakage from brushing was shown using system of Bain Hydra-Fortifiant + Fondant Renforçateur+ Sérum Fortifiant vs non-conditioning shampoo - 80% Less hair fall due to breakage from brushing was shown vs. non-conditioning shampooon-conditioning shampoo