The shampoo for pretty much anyone. The thing I love about this formula is it gets your hair super clean but also leaves it feeling moisturized and looking shiny. It's hard to find a shampoo, particularly a sulfate-free shampoo, that can do both so well. Lather, rinse, repeat You know the drill, right ? How to: 1. Depending on the thickness of your hair, squeeze a dime to quarter-sized amount of shampoo into your palm. 2. Apply to wet hair, massaging into the scalp to create a rich lather. 3. Rinse clean and repeat if necessary. Tip: If my hair is extra oily or has a lot of product in it, I like to shampoo twice. Contains Zip-Up Technology, our proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade. cruelty free | vegan free of sulfates, parabens, phthalates, gluten drying alcohols Please note, ingredient lists may change any time a product is updated. Always check packaging to get the most accurate list of ingredients in each product. UPC: 840797105737 Weight: 1 lbs