Los Angeles is undergoing a makeover. Leaving behind its image as all freeways and suburbs sunshine and noir it is reinventing itself for the twentyfirst century as a walkable pedestrian friendly ecologically healthy and global urban hotspot of fashion and style while driving initiatives to rejuvenate its downtown core public spaces and ethnic neighborhoods. By providing a locational history of Los Angeles fashion and style mythologies through the lens of institutions such as manufacturing museums and designers and readings of contemporary film literature and new media L.A. Chic provides an indepth analysis of the social changes urban processes desires and politics that inform how the good life is being reimagined in Los Angeles. Throughout the book Susan Ingram and Markus Reisenleitner dig up submerged and marginalized elements of the citys cultural history but also tap into the global circuits of urban affect that are being mobilized for promoting L.A. as an example for the global multiethnic city of the future. Engagingly written highly visual and featuring numerous photographs throughout L.A. Chic will appeal to any culturally inclined reader with an interest in Los Angeles its cultural history and modern urban style.