The ability to lead a campaign is essential to success for todays college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates as well as deans and other academic leaders on both public and private campuses. This book discusses fundamental campaign principles but is not intended as a howto guide. Rather its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees advancement professionals and others concerned with the future of colleges and universities. But consistent with its sponsorship by the American Council on Education it emphasizes the campaign leadership of presidents. show more