Lights Camera Campaign by Peter Lang Publishing Inc Paperback

CN¥309.00
+ CN¥136.99 送货

Lights Camera Campaign by Peter Lang Publishing Inc Paperback

  • 品牌: Unbranded
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Lights Camera Campaign by Peter Lang Publishing Inc Paperback

  • 品牌: Unbranded
价格： CN¥309.00
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CN¥309.00
+ CN¥136.99 送货

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描述

Lights Camera Campaign by Peter Lang Publishing Inc Paperback

Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
  • 品牌: Unbranded
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Peter Lang Publishin
  • 页数: 322
  • 出版社／标签: Peter Lang Publishin
  • 格式: Paperback
  • Fruugo ID: 225567259-481421961
  • ISBN: 9780820468310

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