A riveting, insider's look at the creation and evolution of the like button, and what it reveals about business, technology, and innovation-and us.Over seven billion times a day, someone taps a like button.How could something that came out of nowhere become so ubiquitous and so familiar&8212;and even so addictive? What problem does it solve for people, and why does a &34;like&34; feel so good? And by the way, who invented the like button in the first place?In Like, bestselling author and renowned strategist Martin Reeves and coauthor Bob Goodson&8212;Silicon Valley veteran and participant in the invention of the like button&8212;take readers along on a fascinating quest to find out what's behind the world's friendliest icon.