Take dark hair to the next level with L'Oreal Feria Midnight Bolds. get high impact bold color in one step without bleach. Midnight Bolds Hair color with 4X highlights gives intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair. Packaging may vary, what you receive may not be what is reflected on site. Feria Midnight Bold Multi-faceted color with 4X Highlights transforms dark hair in 1 step to high impact, vibrant colour without bleach Bold On Color, Gentle On Hair Formulated with 4 vibrant tones for a bold, cool, rich red in 1 step Power Shimmer Conditioner seals and smooths for a deeply conditioned result UPC: 071249642337 Weight: 0.88 lbs