More volume. More care. No compromise. Finally a mascara formulated with 97% natural origin ingredients and lash-caring benefits that does not compromise on your desired volumizing mascara results and all day wear. L’Oreal Paris introduces our first ever balm-in-mascara, Voluminous Brown Balm. This breakthrough vegan formula mascara gives bold clean volume, length and definition creating up to 7x fuller lashes. This washable mascara lasts all day and is clump, flake and smudge resistant. Noir Balm’s new flexible elastomer brush captures and coats all lashes from root to tip in a caring formula infused with ingredients to condition lashes. The 97% natural origin formula is allergy tested, suitable for sensitive eyes and clean from Parabens and Mineral Oil. We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural source. "The remaining ingredients constitute 3%" Instantly create bold clean volume for up to 7X fuller lashes The balm-in-mascara is made of 97 percent natural origin ingredients, Vegan and free from parabens and mineral oil When applied, lashes look fuller and healthier Flake, clump and smudge resistant Flexible brush lengthens and defines lashes UPC: 071249650677 Weight: 0.38 lbs