you Won''t Find A More Honest, Raw And Helpful Look Into The Trenches Of Founding A Tech Startup Than This Book'' Nir Eyal, Author Of Hooked''rand Fishkin Is The Real Deal'' Seth Godin, Entrepreneur And Author -----------everyone Knows How A Startup Story Is Supposed To Go: A Young, Brilliant Entrepreneur Has An Cool Idea, Drops Out Of College, Defies The Doubters, Overcomes All Odds, Makes Billions And Becomes The Envy Of The Technology World. This Is Not That Story.rand Fishkin, The Founder And Former Ceo Of Moz, Is One Of The World''s Leading Experts On Seo. Moz Is Now A 45 Million A Year Business, But Fishkin''s Business And Reputation Took 15 Years To Grow, And His Startup Began Not In A Harvard Dorm Room But As A Mother-and-son Family Business That Fell Deeply Into Debt.