This whitening toothpaste is unlike any you tried. Whats different about it the first thing likely to notice is that its than most. Thats because instead of using harsh abrasives to remove stains, we use purposeful and uncompromising ingredients like coconut oil and dead sea salt to clean, freshen and whiten without the sensitivity.Ingredients: Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Vegetable Glycerin, Xylitol, Hydrated Silica, Purified Water (Aqua), Dead Sea Salt (Maris Sal), Sodium Methyl Cocoyl Taurate, Xanthan Gum, Titanium Dioxide, Gaultheria Procumbens (Wintergreen) Leaf Oil, Carrageenan, Cocos Nucifera (Coconut) Oil, Citrus Limon (Lemon) Peel Oil, Salvia Officinalis (Sage) Oil, Mentha Viridis (Spearmint) Leaf Oil, Organic Mentha Piperita (Peppermint) Leaf Oil, Ocimum Basilicum (Basil) Oil, Eugenia Caryophyllus (Clove) Flower Oil.