Made to Stick Why some ideas take hold and others come unstuck
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Made to Stick Why some ideas take hold and others come unstuck
Including case histories and anecdotes this book shows among other things how one Australian scientist convinced the world hed discovered the cause of stomach ulcers by drinking a glass filled with bacteria and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
- 品牌: Unbranded
- 类别: 健康、 家庭与生活方式
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语言: English
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作者: Dan Heath
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出版日期: 2021-09-30
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页数: 336
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出版社／标签: Cornerstone
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格式: Paperback
- Fruugo ID: 343412427-752508252
- ISBN: 9780099505693
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