Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business

CN¥159.00
+ CN¥52.99 送货

Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business

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Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business

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Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business

In August 2021 Michael Farmer was invited by Mat Baxter the new CEO of Huge the global digital agency owned by Interpublic to become an independent fly on the wall observer to record the strategic and operational transformation of Huge. This book is the riveting story of Mats journey through his transformation effort.
  • Fruugo ID: 431455992-906198585
  • ISBN: 9781911687641

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  • STANDARD: CN¥52.99 - 之间的交付 周三 07 一月 2026–周二 27 一月 2026

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