Managing Customer Value 2nd Ed - SOMAN DILIP
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Managing Customer Value 2nd Ed - SOMAN DILIP
How Do You Take An Individual Who Has Never Done Business With Your Organization And Gradually Transform Them Into The Best Possible Customer? How Do You Decide How Much To Spend On Various Marketing Actions? How Do You Think About The Pricing Decision With A View To Optimizing The Value Of Your Customers As Assets?
- 品牌: Unbranded
- 类别: 商业、 金融与法律
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语言: English
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作者: SOMAN DILIP
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出版日期: 2022-05-21
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页数: 414
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出版社／标签: World Scientific Publishing Co Pte Ltd
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格式: Hardcover
- Fruugo ID: 160270513-340137351
- ISBN: 9789811240799
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