Market Driven Thinking

CN¥724.00
+ CN¥64.99 送货

Market Driven Thinking

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Market Driven Thinking

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描述

Market Driven Thinking

Offers a useful mental model and tools for learning about how executives and customers think within marketplace contexts. This book examines the actual thinking and actions by executives and customers related to making marketplace decisions. It looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts.
  • Fruugo ID: 434374412-911581828
  • ISBN: 9780750679015

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