Marketing and the Common Good: Essays from Notre Dame on Societal Impact

CN¥1,549.00
+ CN¥64.99 送货

Marketing and the Common Good: Essays from Notre Dame on Societal Impact

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Marketing and the Common Good: Essays from Notre Dame on Societal Impact

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Marketing and the Common Good: Essays from Notre Dame on Societal Impact

Through original research and scholarship this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.
  • 品牌: Taylor & Francis Ltd
  • 类别: 商业、 金融与法律
  • 语言: English
  • 作者: Patrick E. Murphy (University of Notre Dame USA)
  • 出版日期: 2022-01-24
  • 页数: 328
  • 出版社／标签: Taylor & Francis Ltd
  • 格式: Hardback
  • Fruugo ID: 434352582-911559927
  • ISBN: 9780415828826

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