Marketing In The Digital Era - New Horizons in Management Sciences - Peter Lang AG - Peter Lang AG - Hardback

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Marketing In The Digital Era - New Horizons in Management Sciences - Peter Lang AG - Peter Lang AG - Hardback

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Marketing In The Digital Era - New Horizons in Management Sciences - Peter Lang AG - Peter Lang AG - Hardback

  • 品牌: Unbranded

CN¥529.00

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14天退货政策

由……售出:

CN¥529.00

有货
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描述

Marketing In The Digital Era - New Horizons in Management Sciences - Peter Lang AG - Peter Lang AG - Hardback

This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.
  • 品牌: Unbranded
  • 类别: 艺术、 建筑与摄影
  • 语言: English
  • 作者: Peter Lang AG
  • 页数: 172
  • 出版社／标签: Peter Lang AG
  • 格式: Hardback
  • Fruugo ID: 40238254-82178757
  • ISBN: 9783631745458

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