Marketing Metrics - Neil Bendle

This Award-winning Guide Will Help You Accurately Quantify The Performance Of All Your Marketing Investments, Increase Marketing Roi, And Grow Profits. Four Renowned Experts Help You Apply Todays Best Practices For Assessing Everything From Brand Equity To Social Media, Performance, And Rich Media Interaction. This Updated Edition Shows How To Measure Costly Sponsorships, Explores Links Between Marketing And Financial Metrics For Current And Aspiring C-suite Decision-makers; Presents Better Ways To Measure Omnichannel Marketing Activities; And Includes A Section On Accountability And Standardisation In Marketing Measurement.