Youve only just begun to understand Millennials and know how to market most effectively to them. However their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands reaching this mobilefirst and socially conscious cohort requires real change not just tweaks to the Millennial plan. Businesses will have to learn how to Get past the 8second filterAvoid blatant advertising and tap influencer marketingUnderstand their language and offbeat humorOffer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. The time to learn who they are and what they want is now. show more