Matrix Total Results Keep Me Vivid Sulfate-Free Shampoo is designed to gently cleanse hair while helping to maintain the vibrancy of color-treated hair. It features a unique sulfate-free formulation that produces a high-foam lather for effective cleansing without stripping hair color. The product's fragrance includes notes of vanilla, coconut, and cotton candy, offering a luxurious sensory experience during use. Ingredients Sulfate-free formula Designed with a mildly acidic composition to smooth the hair cuticle and enhance shine Suggested Use> Apply to damp hair and lather thoroughly. Rinse well. Follow with Keep Me Vivid Conditioner for optimal results. Suitable for daily use to gently cleanse and nourish color-treated hair.