Based on extensive research and decades of experience museum analyst and planner John W. Jacobsen provides both the theoretical underpinnings and the operational pragmatics of measuring any museumamp39s intentional impact and performance by using 1025 indicators drawn from 51 expert sources. Measuring Museum Impact and Performance Theory and Practice provides museum professionals internationally with a clear very open process that will improve their museumamp39s value and performance by selecting indicators that monitor whether they are realizing their desired public private personal and institutional values. The book is not prescriptive but liberating as the framework recognizes that each museum needs to decide on its own purposes and priorities.